For many dropshippers, mostly beginners, conversion rate is the most challenging thing to do. The need to always be the best, gain profit and a huge number of audience can be time-consuming. Do you agree?
That’s what we are going to cover today, how to achieve all of that. In few simple ways.
When we talk about e-commerce, we refer to selling and buying goods or services online. E-commerce immensely depends on conversion of site visitors to customers. This is where the success of it lays.
As crazy as it sounds, today we will teach you how to convert those clicks into customers in few steps only.
Bare with us and find out how!
Retargeting and remarketing strategies to increase conversion rate
Most people who are into marketing have always been concerned with traffic, and the need to get more traffic. They don’t care where it comes from or how they get it, they just keep on wanting more and more traffic.
#1 Behavioral targeting
Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns.
Collect information about your potential customers and their behavioral treats. Then, analyze the data so you can offer recommendations that are just what they need.
People would very often make a purchase on a store which is personalized based on their needs. Also, they are more likely to return to a site which recommends them products.
You can apply remarketing strategies in a way to remind your customers about their abandoned carts in order to make them complete their purchase.
#2 Dynamic Ads Retargeting
One of the most effective ways to reach potential customers is Facebook’s Dynamic Ads Retargeting. If you haven’t heard before about this type of advertising, check out our blog about it. (Dynamic ads as NO.1 choice for HIGH-PERFORMING advertisers. Try it and see great results!)
What is the first thing we notice when we enter a store?
The design, right?
Your website design should be professional and reliable most of all. Any person coming to your store should feel completely secure when deciding to shop.
These are some of the things to look after when building a trustworthy online store:
- catchy design
- maximum 3 colors (black, white and an additional color)
- secure payment methods
- product description, reviews, high quality pictures and videos, etc.
- information about the company
- practical menu bar (necessary policies)
- contact information
Before any launch, you need to test it first for yourself.
If you are not satisfied with your store or feel like it needs a change but you’re not sure what exactly, we have a team of experts who can help you and fix it for you. Click here and our customer support will get in touch with you.
Another quite important detail is the CTA (call-to-action) button. As one of the most necessary and important elements of the page, the “Buy” button or “Add to cart”, make sure to make it noticeable with a nice color that will make the client click on it.
*TIP: Don’t put any other CTA buttons, such as “Subscribe”, “Order” next to the “Buy” button or “Add to cart”. Avoid putting many buttons on one page, as they will make the page look confusing and out of order.
Provide constant support for your clients
As potential clients can be suspicious in the beginning, it’s very normal for them to ask as many questions as possible. Try to provide it 24/7 if you can. This only gives an impression of professionalism.
If it takes you few hours or days to respond to client, don’t be surprised if your conversion rate decreases.
We hope you enjoyed and learned quite few things from this article. Of course, these are not all the things to pay attention to if you want to increase conversion rates. If you want to learn more or maybe want to start gaining profit in dropshipping, take a look on our home page what we offer or send us a message.