Are you one of those people whom “Significant Edits” cause a great problem in ad sets? Do you have hard time leaving the “Learning Stage”? Or, are you one of those people who just don’t know what causes the ad sets to reset all the time?
Significant Edits can be such a hassle and can drag out the process of leaving the Learning phase. Stay with us and find out what this means and what you have to pay attention to in order to make your ad set properly optimized.
The “Learning Stage” of Optimization
This phase is something that every ad set goes through when it first launches or after it’s gone through a significant edit.
Moreover, it represents a period of time when Facebook is exploring potential people to serve your ads to before it really has an idea who to target next.
How to make sure that you get through the Learning Stage ASAP?
One thing you can do to get through the learning stage as quickly as possible is funneling your ad sets with conversion data.
The faster you feed data through it, the faster ad sets exit the learning stage and then we say it’s properly optimized and after that it knows exactly who to deliver to next.
As an addition to this, you need to make sure you’re giving it the RIGHT DATA.
Two things that help you leave the learning phase:
- Right Data
- Conversion Volume
The only way to achieve this is by implementing your Facebook Pixel and by making sure you’re minimizing significant edits on your ad sets.
What are SIGNIFICANT EDITS?
The Significant Edits RESET your Learning stage, so your ad set has to start from zero, again. This can bring many disadvantages to your performance.
*ADVICE: Make sure your edits are not accidentally triggering resets when they don’t intend to.
Once you’ve exited the learning stage you want to avoid certain actions that trigger what we call “Significant Edits”. Because when this happens the entire learning phase resets and then you have to start again.
This can waste time and it can waste budget, for sure. Besides, if you’re constantly resetting your ad sets, then you don’t have a good sense of what a real performance should be. You may sometimes think that your ad sets are not working, but actually they never really left the learning stage. You were accidentally resetting the ad sets all the time.
List of actions that can trigger significant edits
- any change to targeting
- adding new ad to your ad set
- if your budget changes and that change exceeds 35%
- when you pause your ad set for 7 days or longer
- bid changes exceeding 30%
- any change to optimization event
- changing your bid strategy – if you change it from 7-day click-window to 1-day click-window
- any change to ad creative as well
Let’s take an example. If your bid is 10$, you can safely change it to 30$ or 7$, but no more and no less.
These are all the things you have to take into consideration. However, if you’re doing all of this without knowing the repercussions of your actions, you might be resetting your ad sets accidentally.
If you would like to learn more about or need an advice, don’t hesitate to ask us. We’re always here to help you out. Send us a message here.