What are the best advertisers doing on Facebook to achieve success? When we say “the best advertisers” it doesn’t actually mean the ones who spend big amount of money on ads. It means the ones who spend money more wisely and responsibly. So, what is that they are exactly doing to have successful ads? What are the tricks and tips they implement to constantly have good results?
When we see these big company’s ads on TV or any other device on social networks, like Netflix, Nike, Coca Cola etc., we immediately foresee how much money is being spent on it. Moreover, we believe those big and sophisticated advertisers have a team of people who are constantly re-budgeting and optimizing their campaigns. This is a very common misrepresentation of them.
On the contrary, the thing here is that they apply a lot of effort.
If you apply a lot of effort in setting up your campaign, use Facebook Pixel, create mobile-optimized content and landing pages then you can start launching your campaign. The most important thing is to put a lot of effort in the beginning and then Facebook automation will take over. That’s when you can see good results. Effort is important because it opens the way to success.
Five principles the best advertisers follow
- Simplified account structure
- CBO (Campaign budget optimization)
- Signal volume
- Fully leveraged target capabilities
Simplified account structure
Simplified account structure approach means automated approach. Here, you have to make sure that you minimize how many campaigns and ad sets you have. If you make budget and everything else equal, you will have more volume between each ad sets. More volume results in better optimization.
Without Campaign budget optimization
When you create a new campaign on Facebook you can decide whether you want to use CBO or not. If you don’t use CBO, you have to manually decide the budget for your ad sets individually. You would have to re-budget your ad sets constantly, which is not exactly good. For instance, if one ad set is performing better than the other it’s not easy to decide how much you should shift the budget from one to the other. Also, it’s difficult to experiment with new ad sets.
With Campaign budget optimization
On the other hand, if you use CBO you can allow the system to re-budget between your ad sets automatically. This allows you to have many ad sets running under your campaign. You don’t need to know how each ad set is going to do. All you need is an idea that there is a potential for results to come from your ad sets. Facebook will experiment through them and re-budget according to where it can find you the cheapest outcomes.
Another benefit is that it will re-budget without triggering “Learning resets” or “Significant edits” of ad sets. Compared to the previous ad-set budgeting, here with campaign budgeting it’s quite easy to test new ad sets and audiences.
If you would like to know more about Bid-constrained vs. Budget constrained advertisers, Signal volume and Fully leveraged target capabilities, just send us a message. We would be very glad to elaborate more on this topic and make you succeed in your business.
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